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How to Reach Young, Black Audiences
The hard to reach young, black audiences around the world, set rents. Whether it be fashion, lifestyle, they're the transitors. They're the people that are cool. So I think understanding your audience for me is one of the most important things. Every time these artists were getting a plaque, they would hold their plaque and hold a bottle of AU. The implications that that had on people subconsciously aligning the bottle with success, I mean, priceless, absolutely priceless.