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12min chapter
I've Worked With 35,000+ Influencers - Here's what you need to know
Sweat Equity by Marketing Examined
Crafting Impactful Influencer Campaigns
This chapter focuses on the critical aspects of creating effective influencer marketing strategies, particularly for brands like coffee. It discusses the importance of providing clear creative direction while allowing flexibility for content creators, and explores how authentic product incorporation can enhance campaign effectiveness. The conversation also highlights the value of community engagement and competition in marketing, along with the psychological commitments tied to personal transformations within a brand's narrative.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode