How to Start a Food Company

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In california, you just ant a cottage food license. And that means, like our saying, you can sell up to forty grand a year. But with our volume, we quickly needed a real license. We're not, we don't have a huge store fromit with all the seeding and, like, the nice bathrooms or whatever. It's different. So weu we just have a warehouse you don't see, but still there. Therestill regulation you have to have with t the way that the kitchen is set up. The dress code for people making these things, you know, the hair nets and all that. None of us had any experience. My sister's

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.