4min chapter

The Big Picture cover image

The ‘Mission: Impossible’ Mailbag, and Movie Rankings

The Big Picture

CHAPTER

The Impact of Promotional Limitations on Movies

The general release of movies will be less affected, at least for a period of time. TV is going to be halted as soon as like October. I am quite curious to see if the box office is meaningfully affected just over August, September and maybe even in October because those are months when there are fewer pre-made, pre-identified brands coming out in theaters too.

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