Podcasting - Is There a Lot of Preparation?

"I think most podcasters don't do much prep at all. And for that matter, I think most guests don't do any prep at all," he says. "My goal is really how well I am serving my specific audience and how we create the most valuable thing possible" He adds: "If you produce a podcast that's super valuable but it appeals to a small niche of people, you're never going to top the charts"

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