3min chapter

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#279 - How Not To Start An Online Business

Modern Wisdom

CHAPTER

How to Drive Traffic and Conversions

Advertising and organic marketing are two different approaches. You can run ads to something, or you can pay to target specific type of person who has a specific interest in your customer journey. Or you can take a less direct approach and try and build things organically by getting traction. And all of these words, like conversions and traffic, and the optimization of them are worlds in and of themselves.

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