2min chapter

Hidden Brain cover image

Choose Carefully

Hidden Brain

CHAPTER

The Key to Choice Architecture

The term comes from, actually, richard thaylor and cas sunstein and the book nudge. And what it means is that somebody is making a set of decisions about how to present theo to you. They are what i'll call tools for choice architecture deciding how many options to present to you. You can be a choice architect knowingly, mindfully, or hou can be achoice architect without really realizing what you're doing. The key to choice architeg is a little realization. Maybe we can pick the way to present a choice that helps people make the best decision.

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