
Choose Carefully
Hidden Brain
00:00
The Key to Choice Architecture
The term comes from, actually, richard thaylor and cas sunstein and the book nudge. And what it means is that somebody is making a set of decisions about how to present theo to you. They are what i'll call tools for choice architecture deciding how many options to present to you. You can be a choice architect knowingly, mindfully, or hou can be achoice architect without really realizing what you're doing. The key to choice architeg is a little realization. Maybe we can pick the way to present a choice that helps people make the best decision.
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