Iterations as a Creative Success

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

i think one thing that a lot of peoplew get wrong is that, you know, iterations as a creative are essential. You just never become a creative success tory on your very first try. Rolling actually took five years to write her first book. There's thist one interview with her where she shows the 15 different versions of the first chapter of book one and yoare trying to get the right version. And i think we have to move our own egos out of our creative process if we truly want to be creative successful.

Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book, The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.

Sponsor:

HubSpot: Start giving your customers what they deserve. Learn more about how you can transform your customer experience with a HubSpot CRM Platform at HubSpot.com!