Athletes Authority ON AIR | Ep. 151 - How To Ride The Peaks & Troughs In Business w/ Karl Goodman
Athletes Authority ON AIR
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How to Track Your Cash Flow
You track your cash flow and then use the rest of this list to inform what might be happening. Next thing that I would track that we stopped doing six, seven months ago was tracking our LTV, being our lifetime value of customer. That's a leading indicator to tell you whether people are developing and generating goodwill in your market or you're taking that goodwill out of the market. If your business is constantly increasing in cell TV, the chances are you're doing relatively well in business.
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