41: Barefoot job applications
Lateral with Tom Scott
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The Importance of Engagement Rings
The gimmick is that some people have a ring on their left hand because they're married? Then you can also have one on your right hand because... Because you're divorced, because you're not married. You get one for yourself. Like, that's empowerment. They say that a few months after the campaign, a 15% rise in non-bridled diamond sales was reported. How much of that is from this campaign? I don't know.
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