2min chapter

Lateral with Tom Scott cover image

41: Barefoot job applications

Lateral with Tom Scott

CHAPTER

The Importance of Engagement Rings

The gimmick is that some people have a ring on their left hand because they're married? Then you can also have one on your right hand because... Because you're divorced, because you're not married. You get one for yourself. Like, that's empowerment. They say that a few months after the campaign, a 15% rise in non-bridled diamond sales was reported. How much of that is from this campaign? I don't know.

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