Introduction

In this episode, your host Sophia Prater flies solo to show you how to sell more UX research using Object-Oriented UX—more specifically, the first two steps of the ORCA process. We will talk about how to make your stakeholders and biz folks aware of gaps in the team’s understanding and become more invested in important questions that need to be brought to users.

LINKS:

Get one of the last spots in Cohort 5! www.OOUX.com/certification

Start the OOUX Masterclass today: www.ooux.com/masterclass

See a side-by-side of the OOUX Certification and the OOUX Self-Paced Masterclass: www.ooux.com/training

Join the OOUX World Facebook group: https://www.facebook.com/groups/oouxworld/

See a visualization of the ORCA process: www.rewiredux.com/ooux

Download the Object-Mapping Quick Start Guide: https://www.ooux.com/resources/quickstart

Get the Mural ORCA Discovery Template: https://www.ooux.com/resources/mural