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14min chapter
Scott Galloway on the end of the brand era, monetising rage and how to create wealth
Uncensored CMO
Shifting Business Strategies in Advertising and Consulting
The chapter explores the evolving landscape of advertising and consulting, advocating for a new business model emphasizing retainers and adaptability. It discusses the importance of hiring young, versatile talent and adapting to changes in branding, storytelling, and technology. Additionally, it touches on the challenges of traditional media and the shift towards creating content for different screen sizes.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode