Shifting Business Strategies in Advertising and Consulting

Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is dead and how to build wealth. We recorded this episode as Scott releases his new book The Algebra of Wealth: A Simple Formula For Success, buy on Amazon UK, or US.

Links

• Jon's LinkedIn
• Jon's Twitter
• Watch the Uncensored CMO on YouTube

Timestamps

• 00:00:00 - Intro
• 00:00:57 - 25 year overnight success
• 00:01:28 - Scott’s biggest failures
• 00:07:38 - How Scott scaled himself
• 00:13:24 - Daniel Kahneman’s impact on Scott
• 00:20:26 - How social media has a negative impact on the world
• 00:28:45 - Scott Galloway on being late
• 00:31:14 - The most important skill for a marketer
• 00:33:32 - The Era of Brand is Dead
• 00:40:19 - Scott’s new book opening Aurelius quote
• 00:42:53 - The power of compound interest
• 00:43:53 - Scott’s advice to young people
• 00:48:33 - Growing your network grows wealth
• 00:56:33 - What does the agency of the future look like?
• 01:03:33 - How to get social media right
• 01:04:50 - Why big firms should stop certification based hiring