In this week’s episode, I sat down with Luis and Rui Sousa, co-founders of The AI Break, a Substack newsletter that’s grown to more than 90,000 subscribers in under two years.
The two brothers shared how they turned their side-project into a full-time business, combining paid ads, organic growth, and practical AI education.
🧰 Grab your FREE Substack Starter Kit: https://www.writebuildscale.com/podstarterkit/
We also covered:
- Why paid ads became their biggest growth engine - and how they reinvested every dollar to scale (02:41)
- How they monetize their newsletter through 3 powerful income streams (13:00)
- Why the best way to sell your services might be to stop pitching them altogether (19:40)
- The smart paywall strategy that converts free readers into paying subscribers (21:00)
- How to start using AI if you’re feeling overwhelmed or intimidated by it (28:20)
- How you can create high-quality content with AI - that actually sounds and feels like you (37:00)
- Why you should start monetizing your knowledge right now - even if you only have 10 subscribers (01:00:45)
And much, much more…
Connect With Rui & Luis Sousa:
📙 Follow Rui Sousa on Substack: https://substack.com/@ruisousa11
💼 Follow Luis Sousa on Substack: https://substack.com/@luissousa28
▶️ Subscribe To The AI Break Substack: https://theaibreak.substack.com/
