RSS came out and then people who had RSS players, RSS readers would pull down and gadget and autoblog it's okay, great. Then some of them said, we have a free one, we're going to put ads into the Engadget feed. And I said, okay, you can't put it on our feeds. And they said, oh, we didn't put in your feed. We put it in our RSS player. So everybody changed their attitude real quick. They started putting ads inOur feeds. And we said, you can show ours. It's the same relationship we have with YouTube, right? If YouTube said to us, hey, you can'

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