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14min chapter
Where Is Your Business Going?
Freelance to Founder
Packaging Logo Design Services as Products
In this chapter, the speakers discuss how logo designers should position their services as products and create fixed outcomes. They suggest packaging the logo design service as if it were a product being sold online, and provide insights on marketplaces like Fiverr and Upwork Projects for inspiration. The chapter explores the process of pitching a new productized service to potential clients and emphasizes the importance of a beta growth hack and the concept of the five ones.
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