3min chapter

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The Emails You Can't Live Without: An Expert's Advice On The Highest Value Flows #596

Ecommerce Marketing School

CHAPTER

How to Lean to Customer Success

Every email should have a direct call to action. I love calling inspiration from completely opposite industries and saying like, how are they approaching things? And I savor it out. So if you're envisioning my Google Doc of an email outline, at the top for your email, it's like, who's this going to? What's the main call to action? What's it for them? Then my link to the inspo email for at least like the rough idea or structure, a cool concept we want to follow. And then the copy outline, and then I go in and design it. Nice. That's a great tip is like subject line, headline. Do I get what

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