2min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

AB Testing Secrets: Unleashing DPA & Multivariate Power | Dan Pantelo | Marpipe

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

DPI and DABBA: A Tactics Integration

Avi: Good brands have tons of like different catalogs in there. Like what we like look as like a catalog creative library. When it comes to the like flash sale or something that's timely or super seasonal, right? We just recommend just like, don't even test those like spin those out and roll them out. It's just kind of rolling out there and just watch it. Hopefully, hopefully just do really well.

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