The Peel with Turner Novak cover image

Inside Rent the Runway’s Early Days and the Future of Commerce with Co-founder Jenny Fleiss

The Peel with Turner Novak

CHAPTER

Revolutionizing Fashion: The Rental Experience

This chapter explores the innovative marketing strategies and supply chain developments that propelled a fashion rental service to success. The narrative emphasizes the intersection of economic challenges and social media pressures that sparked the idea for accessible luxury through rentals. It also showcases the importance of sustainability in consumer choices and the emotional connection women have with fashion, driving the evolution of the business model.

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