Should News Letter Owners Also Be Thinking About Pay Traffic?

Steph Smith is a growth marketer, writer, and the author of Doing Content Right.

Steph has a fascinating take on how to launch a book. In fact, she has an altogether different approach to most authors.

As her book is about creating content for businesses, she promoted it first on Twitter, where she first validated the idea with her audience. 

In this interview, she talks about how she did that before she launched the book on Product Hunt.

It's the first time I've heard of an author launching their book on Product Hunt, and I was fascinated. 

Steph believes that when you launch a book, you should go where your audience is and build a community around your book. 

In this episode, we discuss:

• Using a Twitter following to grow interested in your book
• Why Steph chose Product Hunt to launch her book
• How Steph wrote the book in 49 days
• What to do if your non-fiction book starts to date
• Why there are more opportunities than ever before for content creators
• Steph's favorite keyword tool and is SEO the best way to grow a newsletter?

Resources: 

• Doing Content Right
• Doing Time Right
• Steph Smith on Twitter
• Product Hunt
• The Hustle
• Chatr
• Udemy
• Ahrefs

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Thanks for listening!