Amul's Entry into the Protein Market in India

It was National Protein Day in India on February 27. The government initiative is meant to increase awareness about the importance of protein in India, a country where eight out of every ten of people don't meet their daily protein requirement. According to the ICMR every individual should consume at least 48 grams of protein everyday. 

But after the pandemic, people are actively looking to include protein rich foods in their diet. And that’s where Amul wants to come in. 

The behemoth wants to use a key dairy byproduct—whey—to sell protein to a population that needs more of it

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