Indian Conquests Harley’s Aging Customer Base

Harley-Davidson’s suffering. The credit boom has gone bust and that’s hammering its sales. The snowmobile company behind the latest attempt to revive Indian Motorcycle sees an opportunity. But can America’s riders really be persuaded to trade in their Harleys?

Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.