EP5 (GUEST) – Twitter’s former Global Head of Partnerships, Greg Lieber, breaks down the evolving ad tech partner ecosystem and talks about areas of opportunity
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The Future of Ad Tech Partnerships
Greg: The speed to product maturity at this point where it just like when I think about when we started shift in 2010 to even to when you know I joined the vid mob team and it was a 2017. James: There's a lot to see play out there on the retail media space that has multiple it's like I choose your adventures a lot of different outcomes that can happen. What are your predictions for what does the ad ecosystem look like in five ten years who wins who loses yeah? Greg: One thing that I just I think about a lot is just the rapid development of these tools we're just it's going to be deployed into the to the marketing ecosystem it already is but
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