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Customer First: Creating Data-Driven Products with a Human Touch by Deliveroo VP of Product

The Product Podcast

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How to Avoid Averages in Aggregate Data

Full story gathers extensive data on each user experience in real time, giving product teams hundreds of ways to better understand both issues and successes. Relying on those anecdotes and your data together will get you faster to a solution. Don't repeat metrics that you don't actually know what they mean. Understand the drivers and get underneath them and use that to fuel the growth for your business. And lastly but certainly not least, don't build features you want to build for your customers needs - think about that one for a second.

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