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Iket, What Kind of Research Did You Do to Make the Case?
Iket: We had access to all these studies that were done through the university library. These are studies that normally might cost like, fifteen or twenty grand to buy. They were free as a student. So we had all this data on brazil e commerce in b Brazil. And i spent hundreds of hours on that deck. I mean, i think i understood the baby market, e commerce market in bBrazil better than maybe any one on the planet....