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Growing an Online Evergreen Business to 7 Figures with Nicole Culver

The New Generation Entrepreneur Podcast

CHAPTER

I Love It. And I Love It. And It's Very Interesting

A lot of people get stuck into what they know. The other thing that was really interesting that you mentioned is that you focus on the 15% of buyers that are ready to buy now. And this last launch, like almost no one earlier in our runway bought. It was mostly like a lot of cool traffic. We spent like $80,000 on ads for bringing people in for two months and they didn't convert. That's why we kind of just tried to flip on  what if we just let people do things on their timeline? So the faster, the better.

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