Exploring the aftermath of India's ban on Chinese apps like TikTok, the chapter delves into influencers' migration to platforms like Instagram and YouTube. Additionally, it highlights the financial success of TikTok creators and emphasizes the need for content ownership in the digital age.
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Bloomberg News Wealth Reporter Annie Massa explains how Jerry Seinfeld’s enduring sitcom has helped propel comedian’s net worth to more than $1 billion. Jess Hunichen and Emily Ward, Co-Founders of Shine Ventures, discuss the ramifications of the potential TikTok ban for the creator economy and influencers.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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