The Importance of Mindset in B2B Marketing

B2B marketers face three core buckets: mindset, metrics and execution. Marketing's job is to influence and progress all of our target accounts into buying cycles moving them in markets so that they want to buy when they engage with our sales team. That's the fundamental shift It brings it it moves down to metrics, right? So if you're in the old-school lead the lead gen is what our job is for marketing camp Then what's your marketing team gonna be scored on? probably Mqls or leads or some derivative KPI of that like cost per leadThat's what them what is the execution turn into that high volume lead generation? Let's go and find the cheapest leads which