The Rational View podcast with Dr. Al Scott cover image

Dr. Jessica Lovering is changing public perception of nuclear energy

The Rational View podcast with Dr. Al Scott

CHAPTER

Communication Strategies Aren't the Way to Change Public Perception

Nuclear advocates tend to characterize their opposition as being ideologically motivated and misunderstanding the science. But you go on to suggest that communication strategies aren't the way to change minds. It's the market strategy that's more importantto go away from this thi big, central, centralized, clean energy monolit to a more distributed, community base power source. And so different, different designs for different mark i think the biggest concern for a lot of us who are watching this play out is how do we sway public opinion?

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