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3min chapter
Ask Terry 2023
Under the Influence with Terry O'Reilly
The Benefits of Old Advertising Jingles for Alzheimer Patients
In Puerto Rico, old advertising jingles are being used to treat Alzheimer patients. Music from the past is also known to bring back memories and ease symptoms in middle stage Alzheimer patients. Caregivers could access jingletherapy.org to generate personalized playlists just by entering their patient's birth date. In this case study video, you can see patients listening to old jingles with headphones, smiling and singing along.
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