The Nominalization of Financial Copy

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🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers

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If you truly understand this quote, it will make you a better writer — and copywriter…

It’s NOT a quote about writing.

Rather, it’s a quote about a fictional Hollywood star, and her impeccable ability to enthrall and seduce everyone around her.

…  Not just physical seduction, although that reference is there.

Rather, the type of seduction that leaves you with a constant, unsatisfied sense of curiosity and yearning.

The same curiosity and yearning that can sell millions of dollars worth of products, through direct response copywriting.

The quote, and its lesson, are in today’s episode.

NSFW language warning: If you’re not in a place where you want to hear the kind of language you might find in a romance book, you might want to wait to listen.

Every Writer MUST Read This Quote

Yours for bigger breakthroughs,

Roy Furr