Umbrella Strategy: Place Your Niche Under a Bigger Theme

In this episode of The Dept. Omar sits down with Neel Dhingra and ART.MP4 to break down the art of framing. How you present yourself, your content, and your offers. Together, they dive deep into how perception shapes opportunity and why great framing can make an average product look exceptional. They talk about storytelling, positioning, and the subtle psychology that drives trust, status, and sales. If you want to stand out in your industry and package your ideas in a way that commands attention and premium value, this conversation will shift how you think about content and communication.

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