How I Built This with Guy Raz cover image

On athletic shoes: Olivier Bernhard and Caspar Coppetti

How I Built This with Guy Raz

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From Garden Hose to Groundbreaking Footwear: The Birth of a Running Shoe Brand

This chapter explores the compelling origin story of an innovative athletic shoe company inspired by garden hose tubes. It highlights the founders' determination and unique skills as they navigate challenges in the competitive footwear industry in Switzerland.

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