Bob Moesta on unpacking customer motivations
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Advancements in Jobs-to-Be-Done Methodology
This chapter explores recent advancements in the jobs-to-be-done methodology, focusing on improved interview processes and the application of mathematical analysis to customer data. It highlights how these innovations enable organizations to better understand customer motivations and drive product effectiveness through actionable insights.
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