#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Business of Story
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The 32 Principles of Jiu-Jitsu
The world loves Jiu-Jitsu for two reasons: It works and it's non-violent. Every time you come to class, you learn a new solution to an old problem. In each case of the 32 principles, each one is its own little story. Then how do you enact that story in your life? Not necessarily on the map or taking down a thug or in a fight, but how do you apply this to your overall life?
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