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April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
The First Step in a Good Positioning Exercise
The first step in a good positioning exercise is to really understand whatdo we hve to position against. What have i got, capabilities wise, that the alternatives don't have? Once i've differentiated value, then i can start thinking about target market. And so what are the characteristics of a target account that make them really care about my product? That's going to be my definition of a best-value customer.
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