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538: Behind The Scenes Of Building Out A Marketing Strategy From The Ground Up With Heather Shannon

Embodied CEO

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How to Optimize Your Marketing for Success

I feel like sometimes people treat marketing as like, this is my one shot. Like, and if I don't do it, right, then I'm screwed. And for me, it's really been, you know, directories, referrals from other therapists and actually get a lot of return clients too. So so I'm kind of going back to basics a little bit with that while working on getting the click through rate and the messaging to be more consistent and clear.

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