Rose McGahey: I think we're considering men to be too much of a monolith. And what I really genuinely believe is that there is a group of men that don't do shitty things. So you get them on our side and say, hey, by being a good dude,. That's where women come in. We don't even target the crappy dudes directly. But create that men on have the men shame the sucks for you. She says male violence serves both direct and indirect functions; which strategies are best depends on situation.