4min chapter

DTC POD: How The Best Brands Are Built cover image

#281 - Robbie Salter, Jupiter - Building A Disruptive DTC Haircare Brand

DTC POD: How The Best Brands Are Built

CHAPTER

How to Validate a Product's Concept

It took us three days to create fake branding. It took us maybe a week to put together the landing page. And then it took us three or four days to drain, you know, call it $10,000 worth of ads and their media is bad to really drive traffic to this site. So yeah, no, that that's super helpful. And then beyond that, so now we validated the idea. We know the problem, we're solving the problem.Q. Talk about how you guys found the manufacturer that you're working with,. What other components were involved.

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