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Creating Services Revenue for Legacy OEMs
I'm 64 and I am hardly representative of a 22-year-old car buyer, although cynical people in my industry will tell me, yeah, well, none of them have any money to buy cars anyway. So, you know, it's people about halfway in between us who are actually the sweet spot in the market. And if you're a family with teenagers, especially three of them, or,. you know, live further out in the birds and have to drive 48 miles every day, you don't want to be beta tested up. "The biggest habit that people need to change is going to the gas station"