The Diary Of A CEO with Steven Bartlett cover image

Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It

The Diary Of A CEO with Steven Bartlett

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Intro

This chapter examines the pitfalls of prioritizing measurable metrics in business over vital elements such as customer engagement and brand loyalty. It argues for a balanced approach to marketing investments, highlighting the need for strategies that foster long-term relationships with customers, even those not actively in the market.

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