
Moment 125: The Marketing Professor: The Biggest Business Mistake You’re Probably Making Without Realising It
The Diary Of A CEO with Steven Bartlett
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Intro
This chapter examines the pitfalls of prioritizing measurable metrics in business over vital elements such as customer engagement and brand loyalty. It argues for a balanced approach to marketing investments, highlighting the need for strategies that foster long-term relationships with customers, even those not actively in the market.
Transcript
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