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The Red Sox Game at Six O'Clock
Baseball has gotten so slow, you know, and the world has gotten less attentive. And those are not good trends. Some of these games are four and a half hours and they switch pitchers 18 times. Not a great thing to encourage people to bring their little kids to advance. So we started testing this game and literally the two hour time limit with batters can't start out of the batter's box and you can win every inning. 98% of our fans would stay till the end of the game. At that point, we said, this is the future.