BET: Debra Lee
Wisdom From The Top with Guy Raz
00:00
The Importance of Original Programming in BT
One of the criticisms of BT under Bob's leadership was that it wasn't presenting an authentic African American experience. When I took over as CEO, people started saying, well, what's your vision? How do you want to make BET different? And I realized that original programming was going to be important to our future and we were being rated.
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