The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Understanding the Need for Incognito Observation and Overcoming the Hawthorne Effect

Learn about the concept of secret shoppers and how they can provide unbiased data on brain and behavior. Explore personal experiences of conducting branch visits and observing staff behavior to understand customer experiences, and discover how the Hawthorne effect can impact research.

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