How to Choose the Right Customer (ITS Classic)
Idea to Startup
00:00
The Startup Smile Curve
A great initial customer market has three characteristics. To be a market, customers must buy similar products and have unifying characteristics outside of your specific focus. Jaming products down customers throats that don't want them will never work. If people don't respond to what you're doing, move on. It's critical to remember that everything is flexible early on.
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