320 Sell The Way You Buy by David Priemer
The Marketing Book Podcast
00:00
What Are You Here For? And You're About to Lose Your Job, Right?
We get to this idea of what i call the known so these are problems that your customers have. And you know they have them, because you're the doctor, you see this all the time. But your customer may not admit, they may not speak these problems. So imagine being put in front of someone who is harboring a secret similar to yours. Ask yourself, what would i do to get that person to open up to me? Right? Like, that's what i'm talking about. It's the known cause. We know about it, but it's unspoken,. They just don't know that this is a problem that they have and can speak to us about. That
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