The Future of Loyalty: Web3 and Business
Web3 Business Podcast
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The Importance of Membership and Loyalty
I love it, one of the questions that's coming to my mind is which division of the company is responsible for something like this? Because this is brand new, right? I'm sure you're talking to clients about this. And think about membership and loyalty. The conversation had already started about who owns this - even Adidas. It just needs to be something which if the community or consumer is at the heart of your company, then so is loyalty. If loyalty is then this digital asset stuff should be.
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