3min chapter

FP&A Tomorrow cover image

Finance secrets for driving business success through FP&A with Jim Caltabiano

FP&A Tomorrow

CHAPTER

The Importance of Intuition in Financial Analysis

This chapter explores the essential function of financial planning and analysis in achieving business success. It emphasizes the balance between intuition and objectivity in evaluating financial data, introducing the 'sniff test' as a method for validating figures and enhancing analytical rigor.

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