Introduction

In an unstable world, communities of belonging are more important than ever. That’s why people are using technology to build new digital identities. The question is: Will brands find success online by treating people as customers, or as part of the brand? In this episode, we explore why companies should take a community-first approach to things like content, experiences, data and identity. We’ll speak with Tom Verrilli, Chief Product Officer at Twitch, an interactive livestreaming platform; Katie Burke, Global Thought Leadership Lead at Accenture Song; and Karyl Fowler, C.E.O. and Co-Founder of Transmute, a company empowering enterprises across industries with authentic data and traceable insights.