The Beginning of OpenX

Mark O'Mara: Kyle, I mean, with all respect and going through the comments, it's a sentiment shared by others. And so we kind of had this ability to take small number of users and turn that into a very large amount of volume relative to that base. And what we saw in, in partnership with soon Kyle is this ability to scale that up from, you know, a small user base to a massively large user base. So that's, that's kind of, let me, let me ask you a quick question.

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