"If you're serious about this, if you want this to be your life's work, you've got to take yourself seriously," he says. "You need to design your entrepreneurial self ... that is an active representation of what you are and how you'll act"
Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale.